Top countries lead in authentic duty-free, boosting trust globally – Find Top Trending Blogs, Business Blog, Travel Blog

New research by M1ND sets shows that authenticity is a key driver for global duty -free and travel retail buyers, which is valued 86 % and 80 % are ready to pay premiums. Countries like the Philippines, Russia and Colombia lead this trend. The study urges retailers to emphasize transparency, anti -counterfate measures, and prepared messaging to appeal to customers seeking authenticity and promote long -term brand trust.

Anamika Chauhan is the author of senior content at the TBO Academy. By mastering B2B content, she works with the marketing team to expose the industry in her writings. Contact her at LinkedIn or write it from Anemica. Chaound@TBO.com