Delta Air Lines Is Building Out Its Own Media Network
Key Points
- Delta confirmed it is building a media network and hiring for several roles, led by new head of media network Keri Paison, but has not said what the product will look like.
- Delta Sync supplies the audience and the data: 400 aircraft equipped, roughly 50% Wi-Fi log-in rates, and about 2.5 hours of seatback screen engagement per flight, according to CMO Ranjan Goswami in June.
- United launched Kinnective Media in 2024 under MileagePlus, and TD Cowen estimated in 2025 it could add as much as $350 million in incremental revenue by 2028.
Summary
Delta Air Lines confirmed Monday it is building a media network, following a LinkedIn post by Keri Paison, the former Deloitte Digital manager it hired to lead the effort. A Delta spokesperson said the airline is building new media capabilities as part of its investment in customer experience, digital innovation, and growth, and that it is hiring for several roles. Delta did not say what the network will look like. The groundwork sits in Delta Sync, the platform offering free in-flight Wi-Fi and personalized entertainment on seatback screens and the Delta app. Chief Marketing Officer Ranjan Goswami said at an investor conference in June that 400 aircraft were already equipped with Delta Sync, Wi-Fi log-in rates hovered around 50%, and customers interacted with seatback screens for about 2.5 hours per flight — adding that bringing in third parties on top of that data “becomes a really exciting flywheel.” United Airlines got there first with Kinnective Media, launched in 2024 under MileagePlus, which TD Cowen estimated in 2025 could generate as much as $350 million in incremental revenue by 2028.
